Continuous Care App
Responsibilities: Primary UX designer tasked with understanding user needs via design research, product strategy, developing program and user flows, wireframes, high fidelity mockups, and visual design for the application and program content.
Team: Service Designer, Behavioral Scientist, Communications Designer, Product Manager, various Engineers and Clinical Advisors
Time: Ongoing
3 key areas present significant hurdles:
- Inadequate data sampling: Existing solutions suffer from insufficient and irregular data sampling, leading to incomplete data. This impedes accurate trend analysis and predictive interventions.
- Lack of adherence to latest medication guidelines: Physicians encounter disparities in the application of guidelines for chronic disease management.
- Difficulty in fostering sustainable patient activation: Existing tools lack robust behavioral support features, making it challenging to motivate and guide individuals towards adopting healthier lifestyles.
GOAL: We set out to build a real-time health monitoring and care delivery program, tailored to the specific patient and their chronic disease(s) in order to increase health outcomes and reduce costs to patients and the healthcare system.
Opportunity
Overview
Chronic diseases dominate the list of top causes of death and account for 90% of healthcare spend in the US, yet control and clinical outcomes are worsening. Management of chronic diseases, such as hypertension, poses a complex challenge that requires a multifaceted approach that most primary care practices are not equipped to handle.
The Continuous Care Application and accompanying program together are an industry-leading solution designed to revolutionize the management of chronic disease through continuous monitoring and content delivery suited to the patient's unique phenotype. This application is built to provide a seamless and comprehensive approach to monitor, analyze, and support individuals while making the best use of an interdisciplinary health team and innovative technology.
Solution overview
Personas
The welcome kit represents an important opportunity for several key moments:
- A cohesive experience through branded material across devices, informational pamphlets and online content
- Trust in the program via a comprehensive onboarding process
- Knowledge to confidently set up their device so they can begin taking readings
Welcome Kit
2
PAtient Application
3
Key Concept Mockups
Program Landing Page
1
Research Process
PAtient Journeys
Research & Concepting
Patient App
The meat and potatoes of the digital program, the app allows patients to track their progress, link multiple devices, receive ongoing content, manage contact with their care team, and receive important notifications, such as reminders to take a reading.
Landing page
The landing page is where patients can learn more about the program as well as initiate the sign-up and onboarding process. This is a key feature as it represents many patients first impression of the program as well as enabling the initial intake of patient information to determine their phenotype.
Up Next
Build
Big Picture
To determine priorities for engineers to begin the build process, I collaborated with the team to create a detailed user flow of the entire patient journey through the program. The focus was on what would be critical to build from an MVP standpoint, specifically noting where the patient experience is tied to back end development, such as when data would need to be collected and notifications would be required.
User Flows
Epic Partnership
Detail
More detailed flows were created to understand specific use cases, such as setting up a device within the program application.
A key feature of the Continuous Care Application is being able to provide patients information tailored to them at the right time. This means learning patient's behaviors and preferences and adapting content on the fly. To do this, we have been prototyping AI health coaches that can be customized to the patient's preferences. Here is an example of one such bot a patient can interact with conversationally to meet their needs.
One of the major considerations for building the app, was whether we would build a stand-alone application or something that could integrate with Epic. Key considerations included:
- The patient experience
- Data integration
- IP and licensing
- Look and feel
- Technical limitations of building within Epic's platform
Ultimately it was determined we would be able to build the experience we were looking for, and maintain the IP of the program, while developing with Epic's platform.
We are currently working with Epic's team to build an MVP for a Nov 2024 launch.